STRATEGI PENGEMBANGAN KOMODITI SAWO (Achros Zapota, L) DI KENAGARIAN SUMPUR KAB. TANAH DATAR SUMATERA BARAT

Abstract

Kenagarian Sumpur is the biggest producer of Sapodilla in West Sumatera. This product has a better taste than other varieties of Sapodilla, till Sapodilla of Kenagarian Sumpur is claimed as a superior local variety. The purpose of this study is to compose a recommendation of alternative strategy  in developing of sapodilla in the research site.  By using SWOT matrix, this study comes out with  seven alternative strategies, which are: 1) developing networking with industries that use Sapodilla as  a raw material. 2) Institutional Promoting to accelerate technology distribution and adoption, 3) developing policies to organize Sapodilla marketing, 4) Establishing a commucation forum of Sapodilla, 5) Improving and strenghtening cooperation among stakeholders, 6) Providing integrated training for the farmers, and 7) Improving the rule of agricultural extension.    

Kata kunci :Sapodilla, Kenagarian sumpur, Development strategy, IFE – EFE, SWOT